Reporting: Conversion Tracking

Welcome to  Conversion Tracking Reports in Flows by Enreach. 

If you purchase Leads from different vendors, you can create and view reports to benchmark the performance of Leads from different sources, based on the Goals they have reached. Gain an overview of your ROI, sales, Lead generation, and sign-ups.

To access Conversion Reports, expand the side menu, click  Reporting, then click Conversion Tracking.

In the navigation page, begin building your report with the filters:

• Saved filter: If you have any saved Conversion Tracking Report filters, select it from the list. 
• Group 1: Choose a category, or Group, to be included in the Details Report chart. Choose between Date, Source Name, Lead Origin, Lead Source, Lead Campaign, and Lead Group. 
• Group 2: Choose a second category to be included.
• Goals: Choose a Goal to be included in in the Conversion Tracking Report. 
• Sources: Select a Lead Source(s) from the drop-down menu. 
• Accepted and Updated: Choose between displaying Leads based on whether they have been Accepted and Updated, Accepted, and Updated. 
• Time range from Goals: Choose between Time range from Goals or Time range from Lead Sources to display the Report data for.
• Date: Use the date picker to choose either a custom or preconfigured date range for your Conversion Tracking Report. 

Click Apply to apply the filters and view the Conversion Tracking Report. 

Your Conversion Tracking Report will automatically generate. 

In the first part of the report you can view Requests in this Period, including Leads, Goal Completed, Goal Conversion Rate (%), and the Average Leadcost if you have specified a Lead Cost in the Budget tab of Lead Sources. 

Below that is the Development over time graph which will display how the Leads have performed according the filters selected. Hover your cursor over a point in the graph to view the Leads and Reach statistics for that point in time. 

To edit the graph, click on the categories to the right to remove them from the view. 

Under  Details, view a detailed breakdown for Group 1 and Group 2 you included in the Conversion Tracking Report. 

Click each heading to expand a list of the data in numerical and percentage form. 

To save your Conversion Tracking Report as a filter, click the Options menu and select Save filter. 

Enter a filter name in the text field, and click Save. 

Your Conversion Tracking Report can then be selected from the Saved filter option in the navigation page.